The study reveals that the evidence base available for programming and policymaking in this area is very limited. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances.

This report presents a new overview of the obstacles that continue to hamper the attraction and recruitment of skills from outside Europe, and discusses the role of both public and private initiatives to help overcome these barriers.